An old site is costing you calls even if your rankings look fine. We redesign existing home service websites without losing the Google rankings you've already earned, and your current site stays live the entire time we build the new one. Starting at $199 a page, same pricing as a new build.
SIGNS IT'S TIME
A redesign is the right call when your website is old, slow, or built before Google cared about mobile speed, but you're not starting from zero. You already have a domain, some rankings, and probably content worth keeping. If your site takes more than a few seconds to load on a phone, doesn't have a visible tap-to-call button, or was built by whoever was cheapest ten years ago, it's holding your business back every day it stays live as-is.
This page is for the contractor whose site needs real work, not a full teardown, and who's worried a redesign might tank the rankings they already fought for.
WHAT ACTUALLY CHANGES
We build out your categories, services, photos, posts, and review strategy so your GBP is fully optimized for the Map Pack, not just filled in. This is the single most important piece of Local SEO for a contractor.
Every page, URL, and piece of content that's currently ranking gets mapped before we touch anything. If a URL changes, it gets a 301 redirect so the ranking signal transfers instead of resetting to zero.
If your existing pages have real content, we edit and improve it instead of starting over. That's less new copywriting than a brand-new build, which usually means less time and less cost.
The layout gets rebuilt for how a customer actually browses on a job site or in a driveway: fast load times, a visible tap-to-call button, and pages that don't require pinching and zooming to read.
Most older sites have no schema markup at all, or schema built by whoever set up the original site with no local SEO experience. We add or correct it as part of the redesign, not as a separate project later. Learn more >
A redesign that only changes colors and fonts doesn't book more jobs. We rebuild the layout around getting a visitor to call or request a quote, the same conversion-focused approach used on every ASJ Designs build.
No CMS login to learn, no plugin update that breaks your homepage at 2am. Once the redesign launches, we manage it the same way we manage every ASJ Designs site: you call or email, we make the change.
Learn more >
THIS ISN'T A GENERIC TEMPLATE SWAP
A redesign at ASJ Designs isn't a different, cheaper process than a new build, it's the same mobile-first, schema-backed, conversion-focused approach used on every site we build, aimed at what you already have instead of starting blank. The live client sites on our Web Design page were all built the same way, several of them started as redesigns of an existing site, not a brand-new build.
HOW A REDESIGN WORKS AT ASJ
Audit
We start with a free audit of your current site: speed, mobile performance, what's ranking right now, and what's actually wrong with it. You see the real diagnosis before you commit to anything.
Map
Every current URL and ranking page gets documented, so nothing gets lost or orphaned once the new site goes live. This is the step most cut-rate redesigns skip, and it's the one that protects your rankings.
Build
We design and build the new site while your current one stays live and untouched. Your customers keep finding your existing site the entire time we're working, there's no downtime during the build.
Launch
Once you approve the new site, we switch it live and apply 301 redirects to any URL that changed, so the ranking signal carries over instead of resetting. From there, we manage the site the same way we manage every ASJ Designs build.
STILL $199 A PAGE, OFTEN LESS WORK
A redesign is priced the same way as a new site, starting at $199 a page, because it's the same team doing the same mobile-first, schema-backed work. The difference is usually the amount of new copywriting involved: if your current pages have real content worth keeping, we edit it instead of writing from zero, which often means a shorter project than a brand-new build with the same number of pages.
Custom functionality beyond a standard page, like adding online booking or a payment integration during the redesign, gets flagged as an added cost during your free audit, before you commit to anything.
EVERYTHING ENCLUDED
Mobile-first design
Conversion-focused layout
Schema and local SEO built in
Keyword research and copywriting
Real photos, no stock
Ongoing site management
Answers to the questions home service business owners ask most before redesigning a site that's already live and already ranking.
Takes about 90 seconds. You'll hear from Arlen personally within one business day, not a sales team, not a form that disappears into a queue.
